Profits-strapped Sun continues decade-long pitch to developers on Java dominance

Leading up the the JavaOn developers conference, Sun Microsyste posted an embarrassing quarterly profit loss, is making OpenSola more open than ever, bringing the OpenSolar platform value to the Amazon Web Services cloud, and is still using variations on the projectile theme to send T-shirts into the international crowd of eager Java developers.

Here in San Francisco on Tuesday, the 12th annual JavaOne developers conference opened, still drawing throngs of the Java devoted. It’s clear from the gathering that Java tools, standards, middlewar, runtime instances and distributed computing methods still dominate the non-Microsoft enterprise IT landscape.

Even as many other innovations over the past decade have encroached on and often out-delivered on the “write once, run anywhere” mantra, Java has done great things for the ability to develop and deploy complex, mission critical applications that leverage assets and resources across multiple tiers of computing. The n-tier computing model based on standards of interoperability is alive and well.